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Why does Digital printing make money in Italy?

Why does Digital printing make money in Italy?


Every girl will yearn for walking in the streets of Milan, which is the largest city in Italy, one of the four fashion capitals recognized in the world, and the most influential city among the four fashion capitals, ranking first in the four fashion weeks. At the same time, Milan gathers many famous fashion products in the world, such as Armani, Versace, Prada, Valentino, Gucci, Moschino and so on. Milan fashion Week is one of the most important fashion weeks in the world, known as the world fashion barometer.

Milan fashion Week is one of the most important fashion weeks in the world, known as the world fashion barometer


As you step into Monty Napoleon, you'll notice that many famous fashion brands are located on the street. You don't have to take anything with you. Just visiting the street, you will be impressed by the beautiful architecture and strong fashion sense. Rue Montnapoleon is one of Italy's most elegant and expensive shopping streets. The shop Windows here are beautifully designed and unconventional, illustrating the brand's concept. If you are not focused on shopping, then be a person with a glass window and look at the designer's elaborate shop Windows. The world's most famous luxury avenue is enough to satisfy your fashion imagination.

This is Milan, this is Italy, this is the fashion capital.

Its fashion market valuation makes the difference

In 2018, the value added of The Italian fashion industry grew nearly twice as fast as Italy's GROSS domestic product

As a leader in the fashion business supply chain, Italy has always been a unique region of the global fashion industry, and to some extent even France has taken a step back. In 2017, the value added of The Italian fashion system reached 24.2 billion euros, accounting for 10% of the total value added of the Italian manufacturing industry. The total number of employees reached 500,000, accounting for 15.5% of the total employed population in Italy. In addition, Intesa Sanpaolo forecasts that the value added of Italian fashion systems is expected to grow by 1.8 percent between 2019 and 2022 (GDP is expected to grow by 1 percent).

Italian fashion systems exported 51 billion euros in 2017, about 70 percent of which came from the high-end market. Despite the competition from Asian countries in terms of labor costs, Italian fashion systems have taken the bull by the seat of their pants, further highlighting their quality advantage. It is worth mentioning that Italy has maintained a significant market share in the luxury goods sector, especially in the shoe and leather goods market segments. It is estimated that the value added of the Italian fashion system in the high-end market will increase by about 42 billion euros by 2021. Among them, digital printing products account for more than 50% of the total printing volume in Italy, and most of the world's high-end printed textiles come from Italy, which shows the multiple market share of digital printing in Italy.

For a more realistic understanding of the local situation in Italy. We interviewed Shen Zhe shen, a Local Chinese enterprise engaged in digital printing in Italy. Shen told us that digital printing is a trend for the market. Italy has the highest market share of digital printing, which depends on the development of fast fashion brands in Europe. To the high demand for fast fashion brand, the Italian local printing factory every day there are a large number of orders demand, but to have higher demand to the date of delivery, a week or a month, domestic orders basic but Italy order requirements will delivery within 24 hours, it is both opportunity and challenge for the printing plant, a lot of Italian local printing factory every day busy rushing, But at least for the domestic off-season situation, can only say pain and happiness. We also know that the delivery volume of the whole Italian market is about hundreds of thousands of meters per day. This market is very strong. If a small share of orders is occupied, it will be a big cake.

China is still in the developing state of digital printing. Compared with the rapid trend of Italian fast fashion, we are still far behind them. In Italy, fashion trends appear at least eight seasons a year, and patterns will be eliminated after a week. To keep up with fashion, to keep up with the market, walking is not enough, run.

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