Comfortable quality beach towels widely employed for sports

In recent years, with the improvement of our consumption level and our growing love for the customization of products, brand co-branding seems to have become common.Like Nike shoes with KAWS, Off-White, Fear of God, Dior... The joint name of many brands causes crazy rob;Supreme's collaboration with The North Face hit The streets;Of course, in addition to these, there are co-names between stars and brands as well as some crossover products.In fact, the joint name is also a new direction that both parties are trying to wipe out the sparks sometimes even beyond the consumer's general expectations for the brand side.Successful co-branding usually enhances the image of both brands and can also boost sales. In addition, the product price of the joint name is generally not too low, for some of the higher costs of the industry, or very good.As a high-end customization and flexible production technology, digital printing products can enhance the added value of digital printing products, so that its value is not limited to the product itself.Actually, it's like our digital printed towel.If it's just a towel, it's just a towel, and it's only worth the price of a towel. But if you add value to it, it's a different story.Digital printing because of its own custom production is very good, mainly focused on these points.● Digital printing without plate-making, only need to design the picture, the subsequent modification is more convenient;● Digital printing without patterns and color restrictions, designers can play to their imagination;Digital printing proofing speed is fast, under normal circumstances 3 days can be sample;● Digital printing bulk shipment speed is fast, under normal circumstances 7 days can start shipping;● The minimum order quantity of digital printing is low, which is more suitable for the high-end small batch customized production of the current market;● Digital printing products printing accuracy is higher, the pattern is more delicate;● Digital printing is more intelligent...Such digital printing technology has enjoyed rapid development in the whole printing industry in recent years, and its market share is also growing constantly.Now in the hotel, background wall, animation surrounding, ball games, anniversary celebrations, theme activities, fans should help...... You can see the figure of the digital printing towel. With the advantage of customization, the value of digital printing has been greatly improved.In the future, if the customized technology of digital printing meets the joint name of the brand, it will be 1+1>2.

1. Overview of global developmentThe history of digital printing can be traced back to 1884, when American C•H•Richard put water into a syringe and squeezed the needle end to fly out liquid drops. He was inspired by this. If the flying liquid is charged and the drop point is controlled by electricity, a portrait can be formed on paper, which is called fog ink printing. In 1972, Siemens introduced piezoelectric ink-jet technology on demand, which made the development of ink-jet technology enter a practical stage of controllable ink-jet technology on demand. In 1979, Canon introduced hot foaming on demand ink-jet technology, and in 1984, HP introduced similar hot foaming on demand ink-jet technology. Then came Epson's Micro Piezo technology, HP's Fullmap technology, Canon's Fine technology, and so on. In recent years, many manufacturers have introduced new ink-jet heads, such as Toshiba CA4 ink-jet head, Fuji Dimatix M series ink-jet head array, Panasonic ink-jet head array, etc., have been used in the field of ink-jet printing equipment.Related reports: Beijing Puhua Youce Information Consulting Co., Ltd. "2021-2026 Digital Printing Ink Industry Data In-depth Research Analysis and Strategic Planning Report"Digital printing is now recognized as the focus of the digital printing industry. In the North American market, which accounts for half of the world's total printing volume, its ink-jet printing revenue accounts for more than 70% of the annual revenue. It is estimated that the total scale of inkjet printing market will reach $90.3 billion by 2020. In the next 10 years, inkjet printing technology will be comparable to traditional printing technology in terms of printing quality, printing speed and production cost, leading the development trend of the printing industry in the future. With the rapid development of the printing market, the sales volume of printing ink also keeps growing. According to statistics, the global sales volume of printing ink in 2018 is about 182,900 tons, about 4.889 billion US dollars, and will continue to expand with a compound annual growth rate of 10.7% in the next five years.At present, water-based ink and solvent-based ink still occupy the dominant position in the printing ink market, but with the continuous development of the UV ink market, and environmental protection on the printing ink requirements continue to improve, UV ink is bound to be able to get rapid development, market share has been continuously improved.Figure 1 Main application fields of digital printing industry(1) Support from industrial policiesDigital printing technology and materials industry is a strategic emerging industry encouraged by the state and local government departments. At present, all kinds of industrial printing industry in China in such aspects as energy consumption and pollution has many problems, digital jet printing technology with artificial energy consumption, reduce pollution such as waste emissions green cleaner production technical advantage, conform to the state of the traditional printing industry energy conservation and emissions reduction, digital transformation, and accelerate the breakthrough in key technology, new material industry to expand its in a new generation of information technology, high-end equipment manufacturing industry, the scope of application of guidance. "" much starker choices-and graver consequences-in" national strategic emerging industry development planning ", the "printing" much starker choices-and graver consequences-in "development plan" and "industry key generic technology development guide (2017) and a series of national, local and industry policy, to the healthy development of the digital jet printing industry provides a powerful policy support and system guarantee, bring good opportunities for development.(2) Continuously expanding application fieldsAlong with the development of national economy, the further popularity of digital products and digital production mode, digital production methods would be important to the industry development direction, in addition to the traditional office printing applications, digital jet printing technology is more and more widely used in textile printing, packaging, publishing, advertising image, building decoration, electronic circuit, craft decoration, food, medical and aerospace and many other industries. As digital printing technology becomes more widely used, the demand for digital printing from more and more different types of users will increase dramatically. In the future, digital printing technology will continue to develop in the direction of energy conservation, environmental protection, functional improvement and adaptation to a broader field of digital printing, and the market size of digital printing will be further enhanced.4. Challenges(1) Fierce market competition and obvious disorderly competitionDue to the limitation of technology level and research and development capability, most of the domestic digital printing functional materials manufacturers are still in the low-end product market, and low-price competition, patent infringement and other disruptions to the market order occur from time to time. Some small manufacturers with low technology level and low capital investment have impacted the market with low cost brought by low quality and low environmental protection investment, resulting in disorderly competition in the industry market, which has formed a certain adverse impact on the healthy development of the domestic digital jet printing functional materials industry.(2) There is a certain gap with the development of foreign industriesDigital printing technology was introduced early in Europe, North America and other regions, and has been widely used in various industrial fields. It generally shows the characteristics of high technical level, wide application range and obvious brand advantages. Compared with the small and medium-sized enterprises in China's industry, its competitive advantage is more obvious. At the same time, digital printing technology based on digital printing ink, equipment, nozzle, motherboard system and substrate media and other key technologies, the key technologies need to maintain a high degree of adaptation relationship. At present, the core technology of digital nozzle products is still monopolized by a few manufacturers such as Europe, America and Japan, which restricts the overall development of domestic digital jet printing technology to a certain extent.5. Industry characteristics and development trendAt present, digital printing technology has been widely used in many industrial production and application fields, and has gradually become the leading technology in industrial printing production. At present, the development of the digital printing functional materials industry presents the following development trends:(1) Textile ink to a higher quality developmentThe fastest growing segment of the downstream digital printing industry is textile printing, and today's textile inks need to meet faster printing speeds, fuller color requirements, and higher cost performance requirements. Based on this, ink technology is more inclined to the high quality processing of color materials, such as the efficient grinding of disperse dyes, waterborne pigments paste grinding technology and other directions.(2) Water-based latex inks become the main direction of future developmentAt present, people pay more and more attention to environmental protection, and the same is true for printing ink. Its environmental protection has become one of the important indicators of whether it can enter the market. In the future, ink will be developed in a direction that is harmless to human body and friendly to the environment. The adhesive in latex ink solution can make the durability of water-based ink on non-coated paper substrate is almost the same as that achieved by using solvent or energy curing ink, but it is more environmentally friendly, which is the main direction of the future development of digital printing ink technology.(3) The target user group will be more detailed, and the ink and application scheme will be applied in more fieldsAs inkjet printing becomes more widely used, more users with different needs will join the inkjet user base. Ink-jet inks need to consider more functional requirements, and the screening, synthesis and application process of various functional materials becomes particularly important, which is also an important cornerstone for the future development of technology.(4) the adaptability of different materials will continue to enhance, energy curing ink will get considerable developmentDigital printing to achieve higher printing quality needs to be matched with the appropriate printing media, but a single type of ink is difficult to adapt to various types of media, especially in some non-absorbent coating media. This weakness greatly limits the scope of application of inkjet printing. Currently, energy curing inks such as UV-LED curing inks, EB curing inks and hybrid UV-curing inks have the ability to dry instantly, making them suitable for a wide range of printing media. Therefore, energy curing ink is a solution to enhance the adaptability of ink to different materials, and it is also one of the future development directions of ink.Before actually why although digital printing technology into the country for a long time but there is no well developed quickly, the important thing is the ink cost is too high, but the cost of high prices will get higher, so because the price is higher, but the technology is not very perfect, the market is not well developed, but now the digital printing technology is perfect, cost reduction and obvious advantages, the development of digital printing is faster and faster.As a digital printing manufacturer, I also believe that digital printing can be better and better.

What is the current digital printing market?Answer: development a favorable situation.A few years ago, because of the improvement of digital printing technology, the cost of digital printing has been reduced, and the advantages of digital printing have been fully demonstrated. In the country and even the world is also entered its first golden period of development, the market growth rate that called a fast ah. Since last year, because the epidemic has affected a lot of traditional printing manufacturers can not deliver the goods within the regular time, so many traditional printing manufacturers are also thinking of changing to digital printing manufacturers. According to last year's data, now there are more and more manufacturers of digital printing equipment.In addition, because of the current global epidemic, the domestic ability to control the epidemic is second to none. Many orders can only be produced in China, while the epidemic control abroad makes it difficult for normal and stable mass production in the foreign market. And because there is no stable mass production enterprises abroad, so many orders are constantly transferred to domestic during this period of time, and the increase of domestic orders also makes more and more enterprises start to think about a share of the market.So now the market, into the line is really not asked back.It's not easy to get into a business, but it's not easy to make a great product.Anyone who runs a factory knows that it is not difficult to introduce new technology and equipment, but it takes a long time to run in and study new equipment and technology before high-quality products can be produced. In addition, it takes a period of debugging and running in to achieve stable mass production.Now many manufacturers who have just introduced technology want to directly accept orders, but when they wait for production, they find that it is impossible to stable mass production, and the quality of the produced samples is not up to the requirements of customers. For quality production, it's best to give yourself some time.Now the market has a lot of technical manufacturers, but can do stable mass production is very few, so we can be in the choice of eyes.Our company began to study the cotton digital printing towel technology from 2012. In 2016, we installed the first high-speed digital printing machine capable of stable mass production. In 2017, we introduced the second world advanced and fully imported Zimmer high-speed digital printing machine. With the support of two equipment, we can almost complete orders in the market on time. So far, our company has accumulated 9 years of experience and technology in digital printing, and about 5 years of experience in stable mass production. Our technology and product quality are in the leading position in the industry.The choice we can rest assured.

As of March 3, 2021, the price of cotton futures was 16,385 yuan per ton. It is up about 60% from its lows in the first half of last year. Not only the price of cotton, the news of the recent spike in the price of cotton yarn has also flooded the circle of friends of the weavers. So, the current rise and fall of cotton prices what impact? How do spinning and fabric enterprises view the ups and downs of raw material prices and future market trends? Does this mean the textile market is off to a good start?Rising cotton prices inspire enthusiasm for cotton plantingIn less than a year from April 1, 2020, the main contract price for May cotton rose from 48.35 cents per pound to 95.6 cents per pound at its peak. During the same period of time, the main domestic cotton futures contract in May rose from 10090 yuan/ton to 17080 yuan/ton.Because the cotton price rises and is in the high position for a long time, aroused the vast number of cotton farmers in the New Year a variety of cotton enthusiasm. It is understood that the current Xinjiang, Hebei, Hubei and other places are in the peak stage of spring tillage preparation, cotton farmers have increased agricultural investment, cotton farmers in some producing areas also expanded the cotton planting area, experts said that it is expected that the cotton planting area in Xinjiang in the New Year is stable and rising, there are three reasons:First, since the listing of new cotton in 2020, the purchase price of seed cotton in Xinjiang has gone all the way. High cotton price brings high profits, which improves the planting enthusiasm of cotton farmers and eliminates the idea of some cotton farmers changing to other crops, which is conducive to the stability of the total planting area of cotton.Second, Xinjiang Production and Construction Corps and some local institutions introduced a number of measures and policies to improve the quality of cotton planting, improve the level of improved planting and expand the planting area before cotton planting in the New Year, which effectively guided the planting willingness of cotton farmers and was conducive to the increase of cotton planting area.Third, from the planting habits of cotton farmers, the Xinjiang Corps and northern Xinjiang cotton farmers prefer to plant cotton, although there are some uncertain factors in the cotton planting area of Kashgar and other places in southern Xinjiang, but the impact on the total area is limited.Downstream demand continued to turn better for nearly a year of rising cotton prices to provide a strong support. At present, the domestic textile market orders sufficient, smooth sales, enterprises actively purchase raw materials, replenish the warehouse enthusiasm is higher, continue to boost the price of cotton.It is understood that the current majority of textile enterprises actively complete the pre-festival lint order contract, pay close attention to the organization of lint storage, to prevent the upstream cotton ginning mills and traders due to the rise of cotton prices and breach of contract phenomenon; At the same time appropriate procurement with cotton urgent need of lint.As a result of cotton price ups and downs, many cotton spinning enterprises to purchase new cotton hold wait-and-see attitude. Hubei area local lint prices increased by 1000 yuan/ton or so, but sales are slow. Insiders said that 80% of the local textile enterprises have not yet purchased new cotton, and 80%~85% of the enterprises are still mainly to produce last year's orders, this year's new orders are less and mainly concentrated in Jiangsu and Zhejiang areas. Enterprises dare not accept a large number of orders for two main reasons, one is worried about cotton and cotton yarn prices appear upside down, leading to enterprises can not make money; The second is to worry about the cotton market shock, a sharp rise in the situation, the plan to stabilize the market and then purchase.Supply of cotton yarn exceeds demand and prices riseAs of February 25, 2021, CY C32S pure cotton yarn closed at 25,450 yuan/ton, a rise of 1,455 yuan/ton only in one week, an increase of more than 6%.Industry insiders said that the ex-factory price of cotton yarn was "adjusted one day or even two times a day", and the spinning profit increased compared with the fourth quarter of 2020, mainly due to the low inventory of cotton and cotton yarn in cotton mills, sufficient liquidity and the rising inflation caused by the soaring prices of crude oil and chemical products.From the cotton yarn price point of view, now the price of various varieties of cotton yarn than before the Spring Festival are significantly increased by 1500 yuan/ton ~2000 yuan/ton. Cotton mills are full of confidence in this year's production and operation, post-holiday sales quickly on the right track. Yarn inventory is significantly lower than in previous years. As of February 25, China's yarn inventory index closed at 9.2 days. If the March to April peak season market as expected, the situation will continue to exceed the supply of textile enterprises.In terms of cotton yarn sales and shipment, some spinning enterprises have adjusted the idea of speeding up production and completing orders before the holiday season in time, instead of completing orders before the holiday season in stages, giving priority to supplying high-priced cotton yarn orders after the holiday season and actively delivering them. Many textile enterprise owners believe that the current should be full horsepower, seize the opportunity to produce, sales, and strive to achieve the first half of 2021 profit target, 70% of the production task or even higher.At present, most cotton mills have resumed post-holiday production. Although after the festival cotton, cotton yarn futures prices soared, cotton mill varieties of cotton yarn prices compared with before the festival are significantly increased by more than 1500 yuan/ton, but the downstream customers are still in wait-and-see, resulting in fewer actual transaction of cotton yarn, cotton mill is mainly to rush to make orders before the Spring Festival.According to the person in charge of a cotton mill, after the Spring Festival, the factory resumed work and resumed production at a high rate, and has successively shipped many trains of cotton yarn to customers. It is expected that orders before the festival will be completed in early March. The company also plans to take orders selectively, taking into account rising cotton prices.Downstream customers reported "indigestion"At present, the downstream weaving factory has been fully started, but compared with the upstream cotton yarn prices rose by more than 10% in February, the current gray cloth, fabric, clothing and other prices are significantly behind, export-oriented companies, processing enterprises to receive orders more cautious, many fabric enterprises said they could not bear and digest the cost rise."The price of all cotton yarn is going up. Compared to last September, the price of cotton yarn is almost 10 thousand yuan per ton. We're having a hard time doing it now, and our customers can't handle it." "The price is still changing, one price in the morning, one price in the afternoon," said a person in charge of a knitting fabric company. There are also some cotton yarn manufacturers in the pressure, want to price a little higher when the goods out. Our enterprise has a very long production chain, from purchasing cotton yarn, to weaving fabric, to dyeing and finishing, and then to sales. Now the price of yarn is so high, but the production chain cannot stop. Who knows when the price will fall? Once the price goes down, all the price difference will be borne by us."Compared with the price rise of raw materials, the response of fabric prices is lagging. "Although raw materials are rising, most of our products are still afraid to adjust the price. On the one hand, enterprises still have some stock and inventory, and on the other hand, they worry that customers will not accept it. For textile enterprises, the most afraid of price rises and falls, but price instability. If you buy the material at a high price, the price will fall when the material is produced and finished, just like a stuffy fist in the stomach." The person in charge of the enterprise said helplessly.Raw material prices rise, but also let a lot of weaving enterprises regret. Industry insiders said that due to the poor market situation of the global epidemic last year, the price of raw materials continued to fall, leaving many enterprises that prepared raw materials before the 2020 Spring Festival to suffer substantial losses. So this year, many enterprises are extremely cautious, raw materials are used with the purchase, not a large number of reserves of raw materials."Downstream customers are generally difficult to accept a large increase in a short period of time, mainly because most of their orders are undertaken before the Spring Festival and the prices are quoted according to the pre-Spring Festival market, but now the increase has basically eaten up all the profits. In order to retain orders and customers, some trading companies can only accept it 'with tears in their eyes.'" An insider said.Experts believe that there is no demand support, even if raw materials to help rise can not form a sustained market. However, as long as the upstream cotton yarn is still in short supply and the epidemic situation is expected to improve, the possibility of unilateral decline in the grey cloth market in the first half of this year is not large, and the fluctuation of cotton price is a normal market phenomenon, as long as the range is relatively controllable without deliberately reducing production. So factory capital chain conditions may affect factory start-up loads in the first half of 2021: cash-rich factories may see a slight increase in inventories, while cash-strapped factories are more focused on production and sales.